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On ideas

A Mass of Nothing



Check out this viral video that’s currently spreading like wildfire.

“To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.”

My question to you: Do you think this is clever marketing or animal cruelty?

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